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Umedia came about following the merger of the Mediapro and Santa Mónica groups, two of Spain’s leading sports marketing, exploitation and audiovisual rights management companies.

Umedia provides the best and most comprehensive TV communication platform in professional football through the sale of advertising assets, sponsorship and consultancy.

Umedia also manages the commercialisation of the perimeter advertising for all the FC Barcelona teams across a range of sports, as well as for some teams competing in the BBVA league.

Facts and Figures:

		The LFP is the most watched competition around the world alongside the Premier League
		The most watched TV programmes in the last 3 years have been football matches
		More than 3.5 million viewers guaranteed every weekend round grounds (sofres)
		Maximum exposure: more than 110M viewers on Spanish television over the course of the season (sofres)
		Longest coverage span of assets on TV (10 months and 38 league matches)
		Advertiser visibility guaranteed via time control management in situ
		Perimeter system technology (LED) in all grounds