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| 12 July 2010 | ||||
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| laSexta, outright leader with British Grand Prix (33.8%) | ||||
| More than 3.7 million people followed the F1 race on laSexta | ||||
| Sunday’s British Grand Prix saw laSexta become the absolute leader in the Spanish TV market with a 33.8% share. The figures put laSexta more than 20 points ahead of its nearest rivals the network of regional channels (13.4%), which was the second most popular choice in the time-slot. The race from Silverstone was watched on laSexta by an average of 3,763,000 viewers. The weekend’s audience was 600,000 higher than last year’s race on laSexta (3,094,000 viewers and a 28% share in 2009). By region, the Formula 1 race saw laSexta become the most watched channel in the Basque Country (44.5%), Galicia (42.9%), the Canary Islands (42.5%), Madrid (42.3%), Murcia (40.1%), the Balearic Islands (36.8%), Valencia (36.2%), Aragón (32.9%), Castille-la Mancha (32.7%), Andalusia (31.8%), and Asturias (31.7%). The most watched minute of the race from Silverstone was at 14:49, when 4,394,000 viewers were watching laSexta, a 39.1% share. The accumulated audience for laSexta over the course of the broadcast of the British Grand Prix was seven million viewers (7,296,000). | ||||
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